I don't think anything can get Sony out of third now. The damage has been done. Sure, PS3 sales will increase quite a bit, but I expect them to go back to normal levels once Natal comes out and/or the 360 Elite goes to $250. Pricing aside, the PS brand has taken quite a hit. It just doesn't have that same "magic" that it used to, and I'm not sure a price cut can bring it back.







