If someone specifically told you "Hey, it's hard for me to find a Wii. Can you buy me one if it's easier to get one where you're from, and then mail it to me? I'd be happy to pay you 50 bucks or something plus any shipping costs, if you'd do that for me.", that would qualify you for the helping badge.
OTOH, snatching every available Wii in advance, only limited by the amount of money you're willing to invest, with the specific purpose of selling them to the highest bidder, does not IMNSHO. And, as if that wasn't enough, grumping about how hard it now is to sell them for a big enough profit, so you can do it again and again on a grander scale come Christmas, does make you come out even more like a douchebag.
It may very well not be illegal (though, where I come from, not reporting those profits for tax purposes is indeed illegal, as they're subject to both VAT and income tax), but it's hardly pretty.
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