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Legend11 said:

Here're some key details based on Kotaku's article:

-Revenue: 639.4 million (USD), Losses: 108.85 million (USD)
-Wii sales: 550K, PS3: 310K, 360: 200K 
-2.65 million video games shipped during qtr (EU: 1.2 million, US: 990K, JP: 530K)
-Virtua Tennis 2009 shipped 790,000 copies
-The Conduit shipped 150,000 copies

Source: http://kotaku.com/5327538/sega-sammy-bleeds-108-million-in-gold-rings-reveals-conduit-sales


How can you get $640 million in revenue from shipping just 2.65 million games? That would mean $241 revenue from each game copy shipped lol.

Knowing that many of these 2.65 million games are cheaper DS games, they can get $25 tops from each copy shipped.

$25 x 2.65 mill = $66.25 million, which means that only 10% (!) of Sega's $640 million quarterly revenue comes from video games (the rest is vending machines?)!