HappySqurriel said:
So who are they written for? A videogame review is not an academically styled critical evaluation of the artistic merits and themes within a videogame, it is a very technical evaluation of the game in a similar style to a car, movie, music or book review in order to inform potential buyers about the quality of a product to help guide their purchase. If you're not considering the target market you're (basically) an idiot who doesn't know what their job is.
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Alienating half their potential reader base is only half their problem.
Suppose you're an advertiser, and you see a game which gets 6's go on to sell ten million copies. You might infer that the review had absolutely no impact on the sales potential of that game. So why the hell would you advertise your game in that magazine? If customers ignored the review before making their purchase decision, they're going to ignore the ad, too.
That hits the media right in their real revenue stream. It's like these guys are desperate to prove their own irrelevance.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
