nordlead on 30 June 2009
I believe Sony themselves claimed that the consumer was getting such a great deal since they should be selling it for $800. Also, the hardware price breakdowns backed this up fairly well off the start.
Also, this plan is essentially a credit line so now Sony has all the overhead of managing billing people. That would make things cost a lot more, so add another $100 per system. If you thought $600 was too much off the start, $900 would be way to much.
