I did economics and I can say that price is the main sign of desire of a product. If the X360 is only 20%-10% above the PS3 in sales, but have at least a 25% price difference($299/399 = 74,9%), based on the average model, than we can say that the PS3 is the more desired. There's also the fact that the X360 sales are shared between the SKU's, but I would bet that if you took out the Arcade model, the sales would dip below PS3's. Let's face it, apart from the US, where people really like the X360, in the rest of the world people are getting the X360 only beacause the PS3 is still $399.
Last year prove my argument. While there wasn't a Arcade model and a price cut, the X360 was behind, after that it was in front. In matter of fact, if it repeated last year's sales up to now, the X360 would be on par or behind the PS3, and the PS3 is down YoY. The X360 is up YoY and in the beggining of 2009 was up almost 20%.
Just take a look at Killzone 2 realease week. The X360 was even down WoW, at 180k but up compared with the similar week in 2008(120k).The price cut and Arcade did it. The numbers shows it.
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