I've got this theory...
The UK game market is smaller than you think.
Lots of european countries don't have their own localized amazon or other such sites. We have to use either the UK, French, German or US sites.
Most people I know use the UK sites because of the fast and cheap shipping.
I wonder how much of the total UK sale are sold to customers outside the UK.
btw: The same with blu-ray. I buy almost all my blu-ray movies from the UK.







