source data for the project;
69 70
BrandZ Top 100 Most Valuable Global Brands 2009 70
BrandZ Top 100 Most Valuable Global Brands 2009
The BrandZ Top 100 Most Valuable
Global Brands is created using
data from BrandZ, Bloomberg
and datamonitor.
Bloomberg
The Bloomberg Professional service is the
source of real-time and historical financial
news and information for central banks,
investment institutions, commercial banks,
government offices and agencies, law firms,
corporations and news organizations in over
150 countries. www.bloomberg.com
datamonitor
The Datamonitor Group is a world-leading
provider of premium global business
information, delivering independent data,
analysis and opinion across the Automotive,
Consumer Markets, Energy & Utilities,
Financial Services, Logistics & Express,
Pharmaceutical & Healthcare, Retail,
Technology and Telecoms industries.
Combining our industry knowledge and
experience, we assist over 6000 of the
world's leading companies in making better
strategic and operational decisions.
Delivered online via our user-friendly web
platforms, our market intelligence products
and services ensure that you will achieve
your desired commercial goals by giving you
the insight you need to best respond to your
competitive environment.
www.datamonitor.com
BrandZ
The BrandZ study, commissioned by WPP
and conducted annually by Millward Brown,
measures the brand equity of thousands of
global “consumer facing” and business-to-
business brands, and has interviewed over
1 million consumers globally. Consumer
perception of a brand is a key input in
determining brand value because brands
are a combination of business performance,
product delivery, clarity of positioning, and
leadership. www.brandz.com
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