Top 9 Gaming System Brands in 2009

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for those of you who dont want to read the entire PDF which deals with differnet markets and such here is a copy of the gaming section:


47 Gaming Plays Well With
at-Home Trend
Sales of gaming consoles remain relatively
strong despite the troubled economy, with
2008 revenue up 13 percent in the U.S.
Drawn by product innovation and affordability,
consumers purchased gaming consoles as a
less-expensive home entertainment alternative
to an evening out.

The leading players in the home console
market are the Nintendo Wii, the Microsoft
Xbox 360, and the Sony PlayStation 3, with
total sales of 34.5 million units, 28 million
units, and 20 million units, respectively.
Nintendo Wii revolutionized gaming by
allowing the player to control the game
with body motion rather than the traditional
joystick. The console also encourages gaming
as a social rather than a solitary pursuit, often
crossing the generations in family groups.
And it delivers all of these benefits at a
competitive price.

This innovation was driven by the company’s
core strategy, which is to appeal to a wide
audience and to focus less on perfecting
high definition graphics and more on
revolutionizing the way people play games.
The relatively expensive Sony PlayStation 3
also reflects a corporate strategy. The console
comes with a Blu-ray device, which can be
used with a television to watch movies and
helps Sony distribute its proprietary
Blu-ray technology into the market.
The category’s leading brand, Nintendo DS,
with about 34 million units sold, is a hand-
held console. While it can be played at home,
its main advantage is its portability.
Portability poses a challenge to the gaming
console category. Many of the latest
mobile phones, such as the iPhone, come
with interactive screens that can provide a
portable console alternative.

The economy may challenge the industry,
too. Reduced disposable income could have
an immediate impact on sales. And any
layoffs among game producers could have
the long-term effect of reducing the supply
of new, compelling games in an industry that
depends on them.

Still, with more people spending time at
home with family, seeking security and saving
money, these difficult times could actually
drive sales.

With more people spending
time at home with family,
seeking security and saving
money, these difficult times
could actually drive sales
Gaming Consoles

# Brand Brand Value Brand Brand Brand Value
$M Contribution Momentum Change
1 Nintendo DS 9,659 2 3 N/A
2 Nintendo Wii 8,256 3 5 N/A
3 Microsoft Xbox 360 4,581 3 8 N/A
4 Sony PlayStation 3 341 2 4 N/A
5 Microsoft Xbox 313 1 6 N/A
6 Nintendo Game Boy 222 1 3 N/A
7 Sony PSP 144 2 3 N/A
8 Sony PlayStation 2 119 1 2 N/A
9 Nintendo GameCube 96 1 2 N/A

Source: Millward Brown Optimor (including data from
BrandZ, Datamonitor, and Bloomberg)