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Smashchu2 said:

FF13 will not be a launch title either, so the comparison is perfect.

By "launch" FF, he doesn't mean that the game launched when the system launched when the system launched, but rather is the first outing of the series on the console. For example, MGS4 is a launch MGS on the PS3.

And if history serves correctly, the "launch" game sells better than the rest, generally. Ex. FFX>FFXII, GT3>GT4, MGS2>MGS3, etc.