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driley said:

Retailers have a choice of whether or not to participate in the panel, but there are obvious benefits to being a participating retailer.

 what are some of these benefits?  i can see how they adjust how their orders on--but they'll have to pay NPD anyway, so why participate?

 unless i guess participating is part of the contract, since when the data is pooled from multiple retailers it's more valuable... otherwise i have no idea why retailers would bother giving their secrets away.



the Wii is an epidemic.