2007 v 2008 v 2009 - YOY YTD The Big 3

[Squilliam]

mike_intellivision said:

Squilliam said:

mike_intellivision said:
I would love to know the breakdown on the Xbox 360 sales by pricepoint.

(I would say the same for the Sony but the 40G unit seems to be ubiquitous).

Mike from Morgantown

Average sale price is $290 according to pachter, so pretty firm majority Premiums followed by Arcades and those are trailed by Elite units.

 

Given that both Lego Indiana Jones and Kung Fu Panda have sold over 2.5M copies and are the current Arcade pack-ins, it seems that a lot of them may have moved off store shelves -- at least at some point.

 

Mike from Morgantown

 

The SKU balance is different during the year than in the holidays. You have a larger proportion of people who are price/value concious during the holidays so for those 10 weeks the SKU balance shifts quite substantially away from the Premium and Towards the Arcade. Note the relative % difference between the Xbox 360/PS3 during the holidays and the Xbox 360 and PS3 now during the year. During the year its $299 vs $399, at the end of the year its more $199 vs $399. Does that make sense to you as a brief explanation?