It's all about gaming
Apple should use some of its cash to get into gaming. But before it can do that, it needs to realize that there are three core components it needs to address, if it wants to be successful: build solid hardware that's affordable yet capable; have a strong first-party developer studio; and have an online platform that's better than competitor offerings.
Sounds tough, huh? Think again. Apple is the king of making outstanding hardware, and there's no reason to suggest that it can't do that with a video game console. Granted, the company shouldn't jump into this console war--it's too late for that--but with the help of its cash, mind share, and power over suppliers, there's no reason to suggest that Apple can't develop a console that bests Microsoft's and Sony's best next-generation game hardware.
But it doesn't quite end there. Apple needs to acquire Take-Two Interactive Software and Sega. The reason why is quite simple: there's no differentiation in the video game market, unless first-party games or exclusives make their way to particular consoles.
By acquiring Take-Two and Sega--two companies Apple can easily afford--it will own two of the most important franchises in gaming (Grand Theft Auto and Sonic, respectively) and immediately solidify itself in the market. And considering that Take-Two almost went to Electronic Arts for $2 billion, Apple can write a check and never remember it. It's perfect.
Lastly, it needs to invest significant cash in online gaming. Microsoft is beating Sony today because of Xbox Live and will continue to do so until Sony finally wakes up and realizes that online gaming is a key component in the success of consoles. After dumping a significant amount of cash into an online platform, Apple can ensure that Microsoft's ability to compete is suspect, at best.
http://news.cnet.com/8301-13506_3-10076070-17.html
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