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Budget title = Consumer not afraid of losing 20-30 bucks.

It's a no-brainer, really.

The bulk of God of War 1 sales came after it became a Greatest Hits title. I would wager that Shadow of the Colossus got the same treatment. How can you say no to $20 epic experience? You can't. I won't let you.

These guys were smart cookies, and now their game is selling like hot cakes.