Gaming Consoles Brand Value

[NiKKoM]

koopatrooper said:
what does brand contribution and momentum mean?

From Millward Brown Optimo:

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Brand Contribution
How much of these branded earnings are generated due to the brand’s close bond with its customers?
The portion of these earnings driven by brand equity is called “Brand Contribution”:
The degree to which brand plays a role in generating earnings. This is established
through analysis of country-, market-, and brand-specific consumer research from
the BrandZ database

This guarantees that the Brand Contribution is rooted in real-life customer perceptions
and behavior, not spurious ‘expert opinion’: in some categories, brand is important —
luxury, cars, or beer, for instance. In categories like motor fuel, on the other hand, price and
location play a very strong role. Furthermore, as markets develop, consumer priorities and
the role of brand may change. And even in strongly branded categories, some successful
brands that compete heavily on price.

The Brand Momentum™ indicator that indicates each brand’s growth is based on this evaluation. It is presented as an indexed figure that ranges from 1 to 10 (10 being high).

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So basicly how much does the brandname has an influence on the value and the growth of a brand...