Today the new BrandZ Top 100 Most Valuable Global Brands from Millward Brown Optimor was released... Google at 1 Microsoft at 2 etc... This is important for companies and design agencies (were I work) because the value of a brand means a lot of things.. recognition, emotional connection, a respect for technical innovation, design... These responses to brand draw customers, drive investment, and help assure long-term corporate stability.. Millward Brown Optimor measures both the short and long-term effects of marketing activities and link them to the financial impact on the business... So brand value is important.. This year Millward Brown Optimor has included a list of the Gaming Consoles brand value:
Just a warning: If you are a Playstation fan.. don't look...
It seems that playstation is a dying brand.. it's not as populair anymore as it used to be.. they really need a new markting strategy to rebuild their fame.. Nintendo is doing great.. and it seems that Microsoft is also doing good.. They have made a name with the 360... Bit surprised that Playstation 2 is really low.. it was even beaten by the Game boy brand.. both of them lacked any marketing the last few years but I guess Game Boy is more loved and reconised by non gamers...
Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)
