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I'm indifferent as both companies have done so many stupid things. Both have been arrogant, idiotic and treated their customers like dumb plebs at some point this gen.

Let's take a look:

MS:
Poorly engineered hardware released early to "get ahead"
Paying to play online
Annoying over the top marketing (specifically Halo 3)
General arrogance and stupid PR spin (Sony have won a generation previously, they at least have that excuse)

Sony:
It costs how much?! (2006)
Backward Compatible... but not anymore...
Look! we have motion sensors too!
Extreme arrogance at the start, silly PR spin now