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Carl on 24 April 2009
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Of course SONY want to exceed.
They just thought that PS3 would be the market leader by now.
They over estimated themselves.
They underestimated the Wii.
They didnt expect to be selling a hevily priced console in a recession.

Anyway, with the new chip whats going in the PS3, production prices will drop... and eventually so will prices.