Research and analysis reports like this always remind me of one of the key points in Blue Ocean Strategy: never outsource your eyes. Even knowing the methodology of one of these firms, the fact remains that no research firm is going to be able to effectively observe your current or future market potential as accurately as somebody from your own firm can, simply because these research and analysis firms have no personal interest in your company's future. Nor do they have the appropriate perspective of your own firm's full set of goals and ambitions.
In short, I take these reports with a grain of salt. They're methodically designed to be as widespread in potential utility as possible, meaning they're practically useless for any sort of in-depth analysis as a result.
Sky Render - Sanity is for the weak.
