I think what we're seeing is lower avg play time per owner for Wii - which should not surprise anyone considering it attracts a casual crowd and casual by definition don't play as much or as long as 'core' players. However since Wii's userbase is higher than the other systems it's overall playtime is rising and close to 360's.
This also only seems to show primary users and no secondary users like all those moms with their WiiFits would definately put the Wii into a much higher age bracket if they were accounted for.
PS3 seems to be in trouble no matter how you slice it though. Wii is definitely the family machine and 360 the teens but PS3's age is suggestive that only non-family guys are getting it, or perhaps, like my brother the PS3 is his and the Wii is the kids (and wives). Since, frankly, there is almost nothing on PS3 for kids.
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