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I really didn't need a link to know that Sony said it. They always say it. It is about the only argument they give against Nintendo.  It's because mature is the only thing Sony has that isn't in question. 

The only reason that it would work is that teenage boys, Sony's primary target audience, and extremely testosterone oriented "gotta blow up everything I see with as much power as possible" (and in many cases so they don't have to think) young adult males, as a secondary yet similar audience, would kill themselves before being seen playing a "kid's game."  Thus they must run as far away from it as possible and of course that would mean, in Sony's world, "get a Playstation."  haha.  Like that is going to make them more of a man.