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wwmli said:
I guess the level of migrants and overseas students coming in recent years had a major effect on this. Or part of the sales was simply caused by the stimulus package.. but who knows...

My guess is that it's due to this blurb:

"Thanks in large part to titles from Nintendo and Activision Blizzard, Family Entertainment was the fastest growing genre, up 137 percent for the year."

New approaches means new customers, which means new gamers.