Ubisoft VP: Casual Marketing is Cheaper than Core Marketing

[hentai_11]

RVDondaPC said:

hentai_11 said:

RVDondaPC said:
Isn't one issue that is ignored is the fact that QUALITY is a much bigger factor in the sales of core games compared to casual games? So if you spend the same on marketing for both types of games it's going to have a bigger sales growth for the casual as it is for the core gamers because many of them would already be determined by reviews and knowledge of publishers/developers history with previous titles?

I disagree with your statement. Quality is also a very important factor for casual games. However the quality of a casual game can't be measured with review scores. (Reason is that most reviewers don't understand casual games.) The quality of casual games lead to "Word of mouth"-sales. These can be seen as "legs" on the charts.

 

Well quality is an intangible term. I guess you can say poor graphics, loose controls, ease of mastering, a simplified everything are forms of quality that casual games demand. So I guess they do need quality.  

Your comment shows, that, like most reviewers, you also don't get casual games. The qualities of casual games are:

Graphic with mass appeal: Graphic in casual games can be simple, but it is not a must have. Real life HD graphics are also allowed for casual games. However graphic like in MadWorld or Okami without mass appeal are not allowed.

Simple controls: Casual games must have simple, easy to mention controls. Controls were you have to memorize 20 different button combinations are not allowed.

Ease of Playing: Casual games should have a simple start. If you die within the first 3 minutes, than it is not a very good casual game. However it is allowed, that casual games get more difficult, as they progress.

Local Multiplayer: Every casual game should have a local multiplayer option. (Enough said.)

(There might be more points. I only listed those, who came right into my mind.)