Ubisoft VP: Casual Marketing is Cheaper than Core Marketing

[Ail]

Only thing the guy says is that marketing for teenage girls is cheaper than marketing for core gamers...
But far from the majority of casual Wii games actually target teenage girls...
I think it all depends on the target of your game, there are casual that probably are expensive to target ( I would guess teenage girls and stay at home women are cheaper, working men are probably a lot more expensive as you have to show adds during prime time on national networks to get hold of them( spike ain't gonna do it like it does for younger adults men).