Mario and Sonic will sell 4 million - Sega

[elprincipe]

shams said:

Everyone seems to be understating the Olympics license. Its only the BIGGEST sporting event in the world. Forget the Soccer World Cup. Forget tennis, cricket, rugby, F1, etc... the Olympics dwarfs them all

Um, no. No way. The World Cup is FAR bigger than the Olympics. In fact, just the football (soccer) competition in the Olympics, which is limited to under-23 teams for the most part (three overage players allowed per team), draws more viewers than the rest of the sports combined. The World Cup's ratings are far above any Olympic event; the World Cup Final in and of itself draws well over 1 billion viewers.