I could see them doing that to someone who buys a lot of Wiis from them. Amazon likely makes very little profit off the Wii hardware and most of their profit off the sale of additional games and peripherals the average buyer purchases with the system. People who are buying lots of Wiis are likely reselling them so chances are they're not buying any games or peripherals which can easily be found everywhere else so it's basically screwing Amazon out of money.
Amazon probably has a no reseller policy just for that reason (especially to protect themselves when they have loss leader items) so they could call someone up, ask them if they want to buy in bulk, and if so they can reasonably argue that the preson is a reseller and it gives them the reason they're looking for to ban the person.
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