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There is a huge difference btw DVD's war over VHS and what Blu-ray is trying to do. Anyone who thinks they're the same needs a history lesson.

DVDs brought extra features, enhanced video/sound (even through RCA jacks), and affordability to home movies, something the average consumer never had before. Blu-ray is basically laserdisc vs. VHS -- expensive and the average person can't even appreciate the difference.

Wal-Mart is the biggest retailer in the world. Think of all the people who see LCD TVs there, running SD content and/or improperly stretched video, and think "wow, this is great!" BR will never be mass market when it requires an HDTV and a new sound system to be appreciated (DVD didn't to the average person).