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Sales - America up! - View Post

NeoRatt on 19 March 2009
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Euphoria14 said:
NeoRatt said:
Euphoria14 said:
NeoRatt said:
TowlieFTW said:
Damn, PS3 needs a price cut.

 

I think a price cut now is a useless strategy...

Think about it, if they cut now people will forget about it by the time september rolls around.  Microsoft then drops their price by $50 per SKU and again MS will take the Christmas time frame when sales are serious...

Cutting now might push an extra 150,000 consoles a month through to September...  A price drop in September gives you 150,000 more per week through Christmas.

Sony is in a bad place.  But, they can't panic.

 

Well they are rumoured to cut the price by $100. Why couldn't they just do a $50 cut now and another $50 cut when the holiday season rolls around?

That may work...  But, my arguement would be that $50 isn't enough to affect sales how they would want it to.  Sony is in a tough place right now... They are under huge pressure to do a price drop, but at the same time this is a very poor time to do one.  MS has played a great game of chess with Sony this generation...  KZ2 is one of the best looking ever.  And it plays pretty solidly... Yet two weeks after release Sony is back to square one on hardware sales.   A price drop of $50, would probably draw them even or slightly above 360 in Europe and Others...  $50 in the US wouldn't get them above 360.  In Japan they don't have a problem so a drop would be targeted at the Wii.

 

You might be right, but I was thinking about how last year when the PS3 was just $50 more than the Pro it helped to keep the PS3 above the 360 in WW sales andwith a $50 drop it would pretty much be in that same position or dead even, it would help keep the momentum going from now through the summer possibly and then another $50 drop for the holidays could have a significant bump just as the 360's $50 cut did last year around the same time.

I just think it would be a much better option(s) than the rumoured $100 drop.

 

I think circumstances are much different this year then last...

First, families are wondering if they will have jobs or not, so when the family decides they want to buy a console, price is king no matter how big the difference is...

Second, going into last year, the hype for PS3 was off the charts...  Everyone was psyched to get one, and Microsoft looked like you could touch them and PS3 would take over.  Now, MS looks very solid though, they still haven't even revealed their core lineup for 2009. 

 

Third, I think there is a feeling out there that any Sony price cut can be easily matched by Microsoft.  So if you are in Sony's position, what is the best way to deal with it...  Shoot first and hope?  Or wait until you know consumers are in a spending mood (for Christmas) and give them good news?  Even though MS may match, consumers might say "what the heck" more at that time of the year then in spring/summer.