America up!

[NeoRatt]

Euphoria14 said:

NeoRatt said:

TowlieFTW said:
Damn, PS3 needs a price cut.

 

I think a price cut now is a useless strategy...

Think about it, if they cut now people will forget about it by the time september rolls around.  Microsoft then drops their price by $50 per SKU and again MS will take the Christmas time frame when sales are serious...

Cutting now might push an extra 150,000 consoles a month through to September...  A price drop in September gives you 150,000 more per week through Christmas.

Sony is in a bad place.  But, they can't panic.

 

Well they are rumoured to cut the price by $100. Why couldn't they just do a $50 cut now and another $50 cut when the holiday season rolls around?

That may work...  But, my arguement would be that $50 isn't enough to affect sales how they would want it to.  Sony is in a tough place right now... They are under huge pressure to do a price drop, but at the same time this is a very poor time to do one.  MS has played a great game of chess with Sony this generation...  KZ2 is one of the best looking ever.  And it plays pretty solidly... Yet two weeks after release Sony is back to square one on hardware sales.   A price drop of $50, would probably draw them even or slightly above 360 in Europe and Others...  $50 in the US wouldn't get them above 360.  In Japan they don't have a problem so a drop would be targeted at the Wii.