Plaupius said:
Actually, the attach rate is anything but low: 30 million devices and 800 million downloads equals 26.67 downloads per device, in 8 months. Even if you assume that 80% of that is free programs (which might be close to reality), it's still 5.3 paid apps. The attach rate is not low, the revenue per download is. But some apps are hits and sell huge numbers, and those success stories fuel the devs in both good and bad. The market is still taking the first infant steps, imagine where it will be when it grows up. |
I wouldn't be surprised if paid downloads are a lower proportion than that, but point taken.
I'm definitely excited for digital distribution to grow up in any medium. Just think of all the resources wasted on printing things and periphal costs of distributing and purchasing those printed things.Free up those resources and we can devote them to other, more productive activities, like making more content perhaps.
Also, re: the above post, jinx. You owe me a Coke.

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