reverie on 08 April 2007
| Erik Aston said: Hmm. I don't know. If they were really serious about this, I think they'd plan to lose a billion a year for 5 years, like Microsoft. Honestly, a company should be willing to lose 15 or 20 billion dollars over three complete console generations if they're really serious about this. |
You are joking, right? 
No company in the world other than Microsoft could even afford that. Nintendo and Sony never had to take a billion $ loss when they broke into this business (80s and 90s respectively). They captured market leadership through the strength of their products. So this is what you should advise (aspiring or existing) competitors to work on foremost.
Hardcore gaming is a bubble economy blown up by Microsoft's $7 $6 billion losses.
