The power of marketing

[noname2200]

Smashchu2 said:

RolStoppable said:

An interesting case in point has been Call of Duty: World at War on the Wii. It launched with low numbers, retailers didn't stock a lot of units, it was called a major flop. Some weeks after release Activision decided to make commercials specifically for the Wii version of WaW and sales started to increase. While one could say "Christmas boost, nothing unusual.", the January NPD showing the game still in the top 20 should be evidence enough that TV commercials have indeed a lasting impact on the sales of a game.

It's well written though. I'd like to see some more examples if you could.

Do you mean examples of multi-plats that did better after getting a Wii-specific ad introduced, or games that were initially flops but that blossomed after they were advertised?

If it's the latter, Brain Training in North America is one example: horrendous first month, NoA was forced by NCL to advertise it, sales skyrocket. I'll let you know if I can recall any others.