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Undying said:

"We Ski", "Game Party", "Carnival Games", "Deca Sports", and "Big Beach Sports".

Successfully games on the wii are copies of successful first party games, share similar names, or are licensed games.

Thats how you make a successful Wii game. Basically if your game does not contain "we", "wii", "party", "games", "sports", or  the name of a kids show in it, there is a good chance it won't sell well on the Wii.

Thats the sad truth. I wish all the million sellers were No More Heroes caliber games, but its just not gonna happen.

This reasoning is far too simplistic. For starters, it ignores the several titles on the system with good sales that don't fall under any of those categories (you can find quite a few by clicking here). Additionally, it overlooks the fact that copycat games have been the rule for every system (Malstrom's "Birdmen" have been around since the Atari. I'll link you to his article, if you wish to see several examples of this), not just the Wii (for one example, do you think the rush of console FPS's post-Halo was just coincidental?). Finally, and this goes with point #1, you've cherry-picked ALL five of the Wii's top 50 games that follow the rule you've outlined.

Bonus point: it does nothing to explain why some multi-plat games sell better on the system than others. Note that I said "some," not "all" or even "most."

Sorry, but there's far more to it than this.

Bonus point #2: No More Heroes sucked. There, I said it.

Godot said:

OT: You're absolutely right about marketing. Ubisoft has said that games on the Wii/DS cost less to develop and more to advertise because you need to advertise on traditional medias that are more expansive than Internet. It's no wonder that third-parties that don't advertise don't sell on the Wii.

The additional cost of mainstream advertising is a fair point, but then as Rol points out most (all?) of the HD systems' best sellers also so that level of marketing (often far more).

It's not a case of "Wii/DS games cost more overall to market." It's more a case of "Wii/DS games cost more relatively to market."

A small point, perhaps, but one I think we should not lose sight of.