Killergran on 05 March 2009
The only way to know for sure how much weight the name 'Wii' holds would be to release the same game two different names, and market them equally. Then we would know for sure.
I would agree that 'Wii' is currently the strongest brand in gaming. It is loaded with positive associations, and it has a very high recognition rate. Still, the products bearing the name must somehow fit the brand profile, or they will be ignored.
For that reason, Wii Sex would be a horrible product, that would not only sell badly, but also damage the Wii brand.
This is invisible text!
