Yeah its expensive. But also remember just as newspapers are dying due to revenue loss from ads so to are tv stations. The internet WILL be the best method of targeting young people, especially in another decade or so, but until the internet is proven to be more valuable tv will be more costly.
I am so glad i left England before Dancing on Ice was on tv, Jonathan Ross is a nob
“When we make some new announcement and if there is no positive initial reaction from the market, I try to think of it as a good sign because that can be interpreted as people reacting to something groundbreaking. ...if the employees were always minding themselves to do whatever the market is requiring at any moment, and if they were always focusing on something we can sell right now for the short term, it would be very limiting. We are trying to think outside the box.” - Satoru Iwata - This is why corporate multinationals will never truly understand, or risk doing, what Nintendo does.
