vic_viper on 03 February 2009
Madworld's violence is way too graphic for your average television spot, and one of it's key selling points is the creative ways you can dispatch your enemies in the game. Sega's best bet would either be a viral campaign and/or a blitz of ads on gaming sites. Print ads are superfluous and a waste of ad dollars nowadays, it's all about bombarding the viewer with moving pictures whether it's a flash ad or dl. However if Sega can creatively dance around the violence factor, maybe make a quick cutaway with some creative editing when some one is getting eviscerated, then tv ads could work.
