Superbowl Ad for Killzone 2 costing $5 Million

[dbot]

damndl0ser said:

nordlead said:

last year the average price of a 30sec comercial was $2.7m. This year (with a recession) the minimum is $3m, which is $300k higher than the AVERAGE price of last year.

Granted I know it gets out to a lot of people, but that is still a lot of money considering people are spending less. Heck superbowl tickets are cheaper this year (scalped) than last year by ~$500.

 

If I am not mistaken, the amount of money the NFL charges is based off of how many people watched the previous year.   And last years edition was the most watched ever.  So of course they will get more $ out of it.

If this years Super Bowl underperforms then you will see next years add rates drop dramatically.  It isn't based off of us being in a recession or not.

The broadcasting network determines the ad rates.  The rates always increase regardless of the number of viewers or the economic climate.