noname2200 on 28 January 2009
| patjuan32 said: Ubisoft is just after money. Why publish a game and then not market it? More money can be made by marketing the game. |
Going by what Capcom USA's marketing VP said today, a game's advertising budget is usually about 10% of the expected gross sales. So if the game isn't expected to sell well, the advertising is non-existent.
Chicken and egg, you say? Great business tactic! (responds Capcom et. al.)
