| jammy2211 said:
I will say that the Japan VG chart number appears to be pulled straight from Media Create... which is fairly accurate. Japan's $2M TV campaign for the title in just that territory (e.g. better marketing) did not move the bar. What makes you think that a similar effort in other territories would have had a different effect? We could have spent more, sold more, but due to that increased spending generated less profit (more loss). Look at publicly listed publisher financials. Industry standard is a variable marketing spend of between 9-12% of forecasted gross sales. We spend at similar levels (and sometimes above that) on every title we do, in every territory we operate in, including on Z&W. Interesting anyway. |
I also find the numbers he gave us as being very interesting. Marketing is 9-12% of forecasted sales, eh? That's handy to know.
| thetonestarr said: I agree, Nordlead. Svensson isn't making any sense, and frankly, if he's a vice-president, why isn't he allowed to make decisions for himself? Something sounds very fishy here... |
He's only a marketing suit. Being a VP doesn't always mean you have power over everything, just that you're a higher-up in a certain division. Heck, look at it this way: Reggie is the President of NoA, but even then he still has only limited power within Nintendo proper.
