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You beat me too it BengaBenga, I was about to post something similar. Given the games budget it would probably have to sell at least 2 million units to cover its budget. 2.5 million to 3 million would make it successful from a profit standpoint in my view. I know what you are thinking, if it would break even with 2 million, why would need 2.5 to 3 million to be profitable? Bundles. The game is most likely going to be bundled. Bundles reduce a games profit margin significantly.