I think its just a catchy phrase that just oozes "Bull Shit"
The bottomline is, Nintendo is very much synonomous with quality, you cannot shit out crappy ports and non sense and expect that to compete with Nintendo's top quality stuff. Many third party A-list teams have trouble competing (quality wise) with Nintendo. Most 3rd parties have 2 or 3rd string teams working on the Wii and expect it to compete? Good luck.
Bet between Slimbeast and Arius Dion about Wii sales 2009:
If the Wii sells less than 20 million in 2009 (as defined by VGC sales between week ending 3d Jan 2009 to week ending 4th Jan 2010) Slimebeast wins and get to control Arius Dion's sig for 1 month.
If the Wii sells more than 20 million in 2009 (as defined above) Arius Dion wins and gets to control Slimebeast's sig for 1 month.
