What would you do to save the playstation brand?

[coolestguyever]

Do you mean rescue it from last place in sales, or money?

Because if you mean money, advertise more, use better bundles (LBP with all consoles), and DO NOT drop price

If you mean from 3rd place, drop price to $299 and watch it climb from 3rd to 2nd, and close in on the Wii.