Sony on the brink of corporate upheaval, drastic changes

[goddog]

FishyJoe said:

jerry said:
Sony Ericsson is so popular....why would they shut it down

 

Popularty <> Profit. The division loses money.

 

more like hemorrhaging money due to R&D. Sony has a few departments that have good branding public image that dont turn enough money... if your selling premium products your margines should reflect it, sonys do not... Look at apple for a good example of how a healthy company in the premium market space places its self their hardware normally has margines 20%+ I know the Ipod no longer has this, but the iphone and other hardware goods do.