I say software milestones would be nice though your numbers haven't been as accurate as the hardware numbers. With so many games coming out this year it would be nice to see how they stack and compare in terms of sales etc. There are also alot of new IP's so would be interesting to see what does well and what doesn't.
In terms of hardware 1/5/10/25/50/100 million in hardware sales I think works pretty good as wii and the 360 head to 15 mil this year and the ps3 should hit 5 mil soon and would be interesting how long untill they can hit 10 as well.
Overral you have the most potential for press releases out of software. You can do it kind of like music where you have albums that go Platinum or gold etc. Can also give a press release with the current top 50 or 100 etc from all consoles or break it down etc. Good luck with this and hopefully others will have more ideas.
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