I think Kitler nailed the spot here, as well as did NikkoM.
Sega really did prove that it does what Nintendon't by exiting the hardware business, but the kind of advertising doesn't work in the current generation context, if at all these days.
Basically the Segas ads back then were all targeted to kids who needed something to make them feel being "better". Currently, the market is twice as big as it was back then and the kids market is dominated by PS360, when the "attack" ads would have very little impact on Wii as a whole.
Also, the people familiar with "does what Nintendon't" are grown-ups today, and know to call similar advertising as BS, by experience.
But, there is "attacking" marketing; viral marketers basically don't do anything else and the Sony/M$ PR is badmouthing the competition by a large part.
Ei Kiinasti.
Eikä Japanisti.
Vaan pannaan jalalla koreasti.
Nintendo games sell only on Nintendo system.
