hmm, cant not say im too surprised. i think they are low balling rsx, and the cell, for proprietary tech, there simply is not enough orders for it to depress the price. the smaller fab manufacturing should help, but will take a bit die shrinks for PPC based cpus have traditionally had issues with high failure rates right after a shrink for month or so (yes this effects the 360, and the wii).
the other problem is shipping and storage until shipping, packaging costs, which do not really go down over the life of the console... though right now they may be paying less to ship with the slide of fuel costs globally.
the best thing that could happen for japan would be for the central bank to deflate its currency, it dosnt have to kill it, but lower it enough so that the euro/pound become less of an issue for companies that depended on them prior to the collapse. this would help alot of japanese companies who right now are struggling, and may have to lay people off to highlight the issue look at toyota which will post its first operating (150 billion yen) loss in 79 years. a year removed from making It made a record operating profit of 2.27 trillion yen last year. this should help show the issues companies like sony are facing. the only reason nintendo is not in pain is high margins and phenomenally successful game sales.
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