Sony really are between a rock and a hard place arn't they. The thing is they are losing so much money on the PS3 that by going lower will risk the company in the same way it did Sega. Going cheap does not gurantee you win. Look at sales after the PS3 price cut last year, the 360 still sold more then the PS3 at xmas. Then before the 360 price cut this year the consoles were running neck and neck from after MGS4 release to september. More proof that going cheaper does not automatically mean loads of sales. If Sony come out and price drop Nintendo and Microsoft will do the same and still make money where as Sony will lose even more money. If that happens it is game over for Sony as they have bled money for so long will banks continue to bail them out when they themselves are in a bad place? Obviously not. This holiday period will hurt the company really bad. The PS3 image will have been busted up some more. I just cant see Sony cutting the cost for the PS3 so i agree with the guy, were see no price cut for the PS3 until they can get the costs down. That seems a long way off.
