14% doesn't sound that big to me, I know blu-ray is in the introduction stages but it still seems small for something that was supposed to take off this year. I kinda expected 20%.
Also 14% is revenue. Unit wise it is something like 7-8% assuming the price is actually double of DVD! (Is it? I never purchased DVDs)
I'm still undecided if I should get Dark Knight for blu-ray, or pick up ironman for blu-ray. I liked Ironman more.