Having the Wii as the lead platform for multi-platform titles would likely make things even worse for third-parties. Imagine if the Call of Duty games lead platform was the Wii. Not only would sales very likely be dismal for the Wii version of the game they'd also likely suffer on the 360, PS3, and PC as well. The same can be said with EA Sports games and many other efforts since the audiences really are different (with minor overlap) for Wii, 360/PS3, and PC.
Also I find it interesting that N'Gai mentions Left 4 Dead and HalfLife 2: The Orange Box as shrewd considering they already are at the level of the majority of 360 and PS3 games.
I really think the current problem is because of the installed base of the 360 and PS3 which will only improve in the coming months/years. Also much of the cost has been in developing costly engines and other technology which once out of the way makes game development cheaper. It seems to me that the situation will improve in the next few years.
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