How much would an Apple console sell?

[Kantor]

Apple does not have the necessary experience to re-enter the gaming market. Microsoft had been publishing games for years, Sony had long been in hardware, and had once struck a deal with Nintendo, and of course Nintendo joined in the 3rd gen, when gaming was in its infancy, still in 2D, on cartidges, and very simple.

There's no place for a fourth competitor. If Steve Jobs did hit his head on a metal ceiling, I'd say it would sell a maximum of 5 million consoles before Apple were forced out of hardware yet again.